Century of the Self - Adam Curtis
US Consumerism
Mechanism of keeping us controlled
Freud - Psychoanalysis
- We're violent animalistic creatures
- Constantly repressed
- Pleasure principle, we are only momentarily happy
- Conscious desire, conscious mind.
- Ingenious
- Incompatible
- Torches of Freedom, Edward Bernays, Smoking became an act of feminism, shows the importance of Public Relations.
- Giving products an individual identity
- More loveable, more human
- Selling things on gender and people's aspirations
- Something to be envied.
- makes you realise your ambitions.
- Society based on needs to a society that manufactures people's desires.
- Marketing hidden needs.
- 'The Hidden Persuaders.'
- Emotional security, reassurance, gratification, creative outlets, love objects, a sense of power.
- People are too easily controlled
- Doesn't just apply to products but to the organization of society.
Wednesday, 11 January 2017
Tuesday, 10 January 2017
Study Task 03 - Visual Analysis Images
- The colours chosen are primary colours, keeping it simple, using bright vivid colours, they are also colours used within the Portuguese flag. Uses bright colours and shiny paper, creating simple things with a deeper meaning and reasoning behind. Created in response to Experimenta 2009 in Lisbon, set from a brief called Timeless.
- - Which was all about using less, “Less is better”. Idea of creating new concepts, using sustainable design strategies and reducing consumption. The type is a metal stencil found based on vernacular letterforms found in Lisbon. Using existing materials, recycling, similar ideas to the retro brands, using what’s already there. The meaning behind the posters were to focus on cultural, local issues, protesting against advertising and consumerism.
- Although it was produced on photoshop initially and then turned from a digital copy into analog from of a screen print. Two colours, working within boundaries, respect for culture and people. geography of the place. Contextually at that time going through a recession and hard time, people were receiving and gaining less, therefore wanted to turn round to a positive approach, less is more.
- New media theory - using less, using what we already have not keep creating and buying new things, using old techniques and re using materials. Reusing logos e.g retro brands. Within a capital city, politically active, protests, here commodities and consumerism is thriving, need to take a step back and realise what we already have and appreciate it. Chance and exploration is a bigger part of the design process. Audience was aimed at local people, that’s why it was translated into two languages. Integrity of making work by hand you cans till use technology with an analog mindset. Computers don’t have soul or any human quality - fingerprint - Fridge image on the door.
- “Act local and think stencil’.
- The print project
- - reclaiming printing presses, old techniques, better quality, using what we already had instead of using modern technology.
- The Print Project set up no fly posters as an outrage against advertising and consumerism.
- Most have all been letterpresses and screen printed.
- When they asked the likes of sagmeister to do one, they just did it on a computer, and you could tell that the ones which used analogue techniques looked better.
- The creators believed that fly posters were a window into another world.
- The rebrand has been two years in the offing and was partly triggered by the new membership offer.
- North has led the rebrand by creating a modernised version of the 1968 cloverleaf logo, which has been designed as a visual reminder of the company’s roots.
- It has been redrawn from archive material and a new colour scheme has been introduced to enhance the original 1968 Co-op colours, while a new typeface has been introduced to work across all print, digital and in-store touch points.
- With the new membership offer our own brand products become more important than ever and this new look brings a simplicity and helps them stand out more.
- The rebrand marks the announcement of changes that put membership at the heart of the organisation. From September, Co-op members will receive a 5% reward for any purchases they make of Co-op own brand products and services, which will be paid into a membership account. Members can then spend what they save in any Co-op business whenever they want.
Wednesday, 30 November 2016
30/11/16 - What is Research?
Research
- About Practice
- Into Practice
- Experimental Learning
- Knowledge, Analysis, Comprehension, Application, Evaluation, Synthesis.
Process is more important than the final outcome, it's about exploring possibilities, and stepping outside of your comfort zone without being scared of failure.
Intelligent people ask questions!
- Ideas are a kind of currency for design.
- Systematic and stimulating approach.
- It's all about being intuitive.
Research is carried out by using what is already known.
How, What ,Where and Why.
Primary - Collection, Physical Experimentations, Doesn't already Exist
Secondary - Already collected, analysis
- Cumulative, Qualitative
- Assimilation, General Study, development, communication.
- Cyclical process and constant experience.
- Analysis, research, Evaluation, Solution.
- About Practice
- Into Practice
- Experimental Learning
- Knowledge, Analysis, Comprehension, Application, Evaluation, Synthesis.
Process is more important than the final outcome, it's about exploring possibilities, and stepping outside of your comfort zone without being scared of failure.
Intelligent people ask questions!
- Ideas are a kind of currency for design.
- Systematic and stimulating approach.
- It's all about being intuitive.
Research is carried out by using what is already known.
How, What ,Where and Why.
Primary - Collection, Physical Experimentations, Doesn't already Exist
Secondary - Already collected, analysis
- Cumulative, Qualitative
- Assimilation, General Study, development, communication.
- Cyclical process and constant experience.
- Analysis, research, Evaluation, Solution.
Wednesday, 23 November 2016
23/11/16 - Digital Culture
Digital Production and Distribution
- Connections between knowledge, theory and practice
- More significant than writing/printing - 'We shape our tools, and then the tools shape us'
- The difference between figure and ground, meaning and message.
- Ipad - Enhances learning experience
- Obsolete, old work stations
- The amount available, decreases the novelty
Retrieves the ides of the chalk slate, learning in different ways, in the same rooms.
The new aesthetic is the blending of the virtual and physical.
The Digital Aesthetic. Blurring the lines between reality and digital.
VR - Virtual reality headsets.
Utopia driven by post industrial technological development.
- Dystopia, a community which is undesirable and frightening.
Blade Runner - Bleak Future
- The return of the polaroid - nostalgia, reflects the idea of human development and the analogue aesthetic.
- We always retreat back to what we know.
- Constructing and delivering new information, we seem to be connected but we are still alienated.
- Connections between knowledge, theory and practice
- More significant than writing/printing - 'We shape our tools, and then the tools shape us'
- The difference between figure and ground, meaning and message.
- Ipad - Enhances learning experience
- Obsolete, old work stations
- The amount available, decreases the novelty
Retrieves the ides of the chalk slate, learning in different ways, in the same rooms.
The new aesthetic is the blending of the virtual and physical.
The Digital Aesthetic. Blurring the lines between reality and digital.
VR - Virtual reality headsets.
Utopia driven by post industrial technological development.
- Dystopia, a community which is undesirable and frightening.
Blade Runner - Bleak Future
- The return of the polaroid - nostalgia, reflects the idea of human development and the analogue aesthetic.
- We always retreat back to what we know.
- Constructing and delivering new information, we seem to be connected but we are still alienated.
Tuesday, 22 November 2016
16/11/16 - Print Culture 2
- There is beginning to form a noticeable return to older production methods and analogue techniques.
- More people are being taught how to produce via these methods and they are becoming more accessible.
Why?
- Anyone can do it.
- Engages the senses, it is a retreat from the screen and instant results which digital design holds.
- Slower process means you are enjoying life more, experiencing it at it's fullest.
- We as a generation are obsessed with speed and getting things done as fast as possible, and these techniques provide a more relaxed take on life and design in general.
- We want instant gratification and immediate results, we have no time to actually learn skills or reflect upon what we have done or learnt.
- Digital design can be seen as dehumanising, whereas analogue techniques add that human touch which we all crave, these techniques are a rebellion against this.
- Slow Movement - Carl Honore, SLOW, 2004
- Increase in quality of life, it's about people reclaiming their lives.
- About changing logic, not nostalgia.
- Slow Food Manifesto, ideas of the tediousness of fast food, it's better to have locally sourced methods on a smaller scale, similar to these analogue design techniques.
- Such as learning to cook, you actually learn processes and a computer doesn't do it all for you.
- Ideas of slow fashion, is cheap, whereas independent producers are much better.
- Slow design is about recycling, the individual within the environment and sustainability.
- Sociocultural can live in harmony.
- Handmade design is basically humanist politics.
The likes of Anthony Burril, Experimental Jetset, the Print Project, which reclaims old printing presses, putting them to good use again.
- It's about resisting to the logic of the rest of the world, to be different, human and social values need to be re introduced to creative practices.
- At the moment it's about how social relationships and design have been commodified.
- Such as Barbara Kruger's 'I shop therefore I am' campaign.
- Glastonbury Free Press
- Digital Print - Provides infinite sharing of human knowledge
- Regressive, people against technology, analogue techniques seen as refusing t accept the development of technology, the likes of Luddites.
- Interconnected society of free creation.
In conclusion, the re emergence of analogue techniques have come about as reactived art, adding that human touch back into design again.
- More people are being taught how to produce via these methods and they are becoming more accessible.
Why?
- Anyone can do it.
- Engages the senses, it is a retreat from the screen and instant results which digital design holds.
- Slower process means you are enjoying life more, experiencing it at it's fullest.
- We as a generation are obsessed with speed and getting things done as fast as possible, and these techniques provide a more relaxed take on life and design in general.
- We want instant gratification and immediate results, we have no time to actually learn skills or reflect upon what we have done or learnt.
- Digital design can be seen as dehumanising, whereas analogue techniques add that human touch which we all crave, these techniques are a rebellion against this.
- Slow Movement - Carl Honore, SLOW, 2004
- Increase in quality of life, it's about people reclaiming their lives.
- About changing logic, not nostalgia.
- Slow Food Manifesto, ideas of the tediousness of fast food, it's better to have locally sourced methods on a smaller scale, similar to these analogue design techniques.
- Such as learning to cook, you actually learn processes and a computer doesn't do it all for you.
- Ideas of slow fashion, is cheap, whereas independent producers are much better.
- Slow design is about recycling, the individual within the environment and sustainability.
- Sociocultural can live in harmony.
- Handmade design is basically humanist politics.
The likes of Anthony Burril, Experimental Jetset, the Print Project, which reclaims old printing presses, putting them to good use again.
- It's about resisting to the logic of the rest of the world, to be different, human and social values need to be re introduced to creative practices.
- At the moment it's about how social relationships and design have been commodified.
- Such as Barbara Kruger's 'I shop therefore I am' campaign.
- Glastonbury Free Press
- Digital Print - Provides infinite sharing of human knowledge
- Regressive, people against technology, analogue techniques seen as refusing t accept the development of technology, the likes of Luddites.
- Interconnected society of free creation.
In conclusion, the re emergence of analogue techniques have come about as reactived art, adding that human touch back into design again.
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