Century of the Self - Adam Curtis
US Consumerism
Mechanism of keeping us controlled
Freud - Psychoanalysis
- We're violent animalistic creatures
- Constantly repressed
- Pleasure principle, we are only momentarily happy
- Conscious desire, conscious mind.
- Ingenious
- Incompatible
- Torches of Freedom, Edward Bernays, Smoking became an act of feminism, shows the importance of Public Relations.
- Giving products an individual identity
- More loveable, more human
- Selling things on gender and people's aspirations
- Something to be envied.
- makes you realise your ambitions.
- Society based on needs to a society that manufactures people's desires.
- Marketing hidden needs.
- 'The Hidden Persuaders.'
- Emotional security, reassurance, gratification, creative outlets, love objects, a sense of power.
- People are too easily controlled
- Doesn't just apply to products but to the organization of society.
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