16/11/16 - Print Culture 2

- There is beginning to form a noticeable return to older production methods and analogue techniques.
- More people are being taught how to produce via these methods and they are becoming more accessible.
Why?
- Anyone can do it.
- Engages the senses, it is a retreat from the screen and instant results which digital design holds.
- Slower process means you are enjoying life more, experiencing it at it's fullest.
- We as a generation are obsessed with speed and getting things done as fast as possible, and these techniques provide a more relaxed take on life and design in general.
- We want instant gratification and immediate results, we have no time to actually learn skills or reflect upon what we have done or learnt.
- Digital design can be seen as dehumanising, whereas analogue techniques add that human touch which we all crave, these techniques are a rebellion against this.
- Slow Movement - Carl Honore, SLOW, 2004
- Increase in quality of life, it's about people reclaiming their lives.
- About changing logic, not nostalgia.
- Slow Food Manifesto, ideas of the tediousness of fast food, it's better to have locally sourced methods on a smaller scale, similar to these analogue design techniques.
- Such as learning to cook, you actually learn processes and a computer doesn't do it all for you.
- Ideas of slow fashion, is cheap, whereas independent producers are much better.
- Slow design is about recycling, the individual within the environment and sustainability.
- Sociocultural can live in harmony.
- Handmade design is basically humanist politics.
The likes of Anthony Burril, Experimental Jetset, the Print Project, which reclaims old printing presses, putting them to good use again.
- It's about resisting to the logic of the rest of the world, to be different, human and social values need to be re introduced to creative practices.
- At the moment it's about how social relationships and design have been commodified.
- Such as Barbara Kruger's 'I shop therefore I am' campaign.
- Glastonbury Free Press
- Digital Print - Provides infinite sharing of human knowledge
- Regressive, people against technology, analogue techniques seen as refusing t accept the development of technology, the likes of Luddites.
- Interconnected society of free creation.


In conclusion, the re emergence of analogue techniques have come about as reactived art, adding that human touch back into design again.