22/02/17 - Modernity and Modernism

08/02/17 - Colour Theory 2

- The different relations of colour decides how colour reacts with one another.

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.

Studio Brief 02 - Study Task 06 - Idea Generation

01/02/17 - Colour Theory 1

- Ask question within your practice, don't take colour for granted, colour isn't all what it seems, it is subjective.
- Colour is dependant on what is around it.
- There is an infinite gradient of hues, values and shades.
- A range of complex and changeable mediums.

- Physical, Physiological, Psychological

- Black retains colour and absorbs light.

Rods - Grey, black, white

Cones - Perceive colour
- 3 types of cones,
- Red/orange
- green
- blue and violet

- Yellow doesn't actually exist, the only colours we actually see are red, green and blue.

- Joesf Albers

- Johannes Itten

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.

11/01/17 - Consumerism

Century of the Self - Adam Curtis
US Consumerism
Mechanism of keeping us controlled
Freud - Psychoanalysis
- We're violent animalistic creatures
- Constantly repressed
- Pleasure principle, we are only momentarily happy
- Conscious  desire, conscious mind.
- Ingenious
- Incompatible

- Torches of Freedom, Edward Bernays, Smoking became an act of feminism, shows the importance of Public Relations.

- Giving products an individual identity
- More loveable, more human
- Selling things on gender and people's aspirations
- Something to be envied.
- makes you realise your ambitions.

- Society based on needs to a society that manufactures people's desires.
- Marketing hidden needs.
- 'The Hidden Persuaders.'

- Emotional security, reassurance, gratification, creative outlets, love objects, a sense of power.

- People are too easily controlled
- Doesn't just apply to products but to the organization of society.

Studio Brief 02 - Study Task 05 - Research

Studio Brief 02 - Study Task 04 - Defining the Brief