Practical: Crit Feedback

• Think more about hw you can communicate to parents, as they have the buying power, as well as children, needs to target both audiences.
• Try not to focus too much on tv adverts as that isn't necessarily graphic design, focus more on promoting the project, applying communication skills.
• Look more at how kids identify with their parents to look at gender and how they should behave.
• Look at the different relationships, such as mum and son, father and daughter and vice versa. 

Practical - Concept 2

A range, using illustrations of all different jobs, helping children learn all valuable life skills. 

Practical: Development - Packaging

Practical: Development - Adverts

Practical: Concept 1

The design below came from research into exiting advertisements and packaging and what makes them to be stereotyping and targeting specific genders of children. One reoccurring method of advertising, specifically on packaging design for the likes of toys, was using photographs of children playing with the toys, which is insinuating who should be playing with it. Another important aspect which occurs a lot and which was discussed int he essay is the use of colour, restricting blue to boys and pink for girls. Therefore from research into existing adverts and packaging, it came to light that the most successful non-stereotyping of these used a colour scheme of mainly oranges, yellow, red and green as these colours are seen as non gender specific. 

The use of illustrations actually encourages kid's imaginations, just as how they are used in storybooks and within apps and tv programmes. It leaves the design open to any gender, specifically with the display of kitchen tools and utensils which everyone uses. It is also a core life skill, which was also something discussed within the essay, the fact that gendered toys do actually sometimes restrict kids from learning certain skills and reduces their abilities, such as with science, engineering toys with boys and family orientated toys within girls. 

Essay: Feedback

"Structurally and thematically this piece is really strong. I think there are more opportunities for triangulation and i think you could do with finding more sources similar to Gauntlett. Ros Gill's Gender and the media can be a good all round text book on the topic and will lead to other theories and ideas. Try to hone in on discussions about audiences and effects because these will lead to information about how media has an influence on people."

Summary

• Try to do more triangulation between the different sources.
• Read and look into Ros Gill's Gender and the Media
• Focus more on how media has an influence on people, looking further into audiences and effects. 

Practical - Packaging Brainstorm

• Not using photographs of children.
• Therefore the packaging doesn't insinuate or stereotype who should be playing.
• Illustration approach.
• Red, yellow, blue, green and orange. 
• Looking at a more imaginative design.
• Using kitchen appliances.
• Food.
• Food from around the world.
• Jobs, it could be a chain of the brand.
• Showing skills of jobs that kids can learn.
• Not restricting what they can do or be.