The design below came from research into exiting advertisements and packaging and what makes them to be stereotyping and targeting specific genders of children. One reoccurring method of advertising, specifically on packaging design for the likes of toys, was using photographs of children playing with the toys, which is insinuating who should be playing with it. Another important aspect which occurs a lot and which was discussed int he essay is the use of colour, restricting blue to boys and pink for girls. Therefore from research into existing adverts and packaging, it came to light that the most successful non-stereotyping of these used a colour scheme of mainly oranges, yellow, red and green as these colours are seen as non gender specific.
The use of illustrations actually encourages kid's imaginations, just as how they are used in storybooks and within apps and tv programmes. It leaves the design open to any gender, specifically with the display of kitchen tools and utensils which everyone uses. It is also a core life skill, which was also something discussed within the essay, the fact that gendered toys do actually sometimes restrict kids from learning certain skills and reduces their abilities, such as with science, engineering toys with boys and family orientated toys within girls.
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