Practical: Response to Feedback

The below designs begin to focus more on the importance of identity and how children look to their parents how to act and this therefore helps build their own identity. Which came about as a bigger issue to focus on during feedback, also this reaches out to adults who will be the main buyer as the younger audience of these toys probably wouldn't take much notice. Looking more into how using stereotypes in a different way, directed at adults can help them to see how they are gender stereotyping their kids when they are stereotyped themselves. 

Using the same idea applying illustrations die to the overused nature of photographs which insinuate which gender should be playing with certain toys. It also overcomes the issue of ethics and safety, not having to take pictures of children to use within the design. Using gender neutral colour schemes which were selected from thorough research into previous advertisements, which includes all genders best. Using the words and design to focus  the adverts on the parents and how children look to their parents to see how they should or shouldn't act. These above designs take a more gender neutral approach showing the parents as equal which is true, and the idea that mums and dads both use the kitchen, therefore both boys and girls can too. Stepping further away from the idea of the gendered kitchens, of pink and gender neutral kitchen of red. 

The above designs use a strong use of typography and monochromatic colours, very gendered colours, or stereotypical gendered colours. To show parents how buying gendered packaging and toys that it affects their children as much as it would affect them. Using pink for mum, insinuating mums only use the kitchen, and then another advert insinuating the same for men and dads. The aim of the design is to make parents realise that what they buy and how they act has an impact upon their children.  

These developed designs still play on the idea of creating gender stereotypes for parents, to shock them, but this time it uses both pink and blue. Insinuating for both men and women and therefore for both girls and boys. The above designs contunie to show the choice that was evaluated in the essay such as the kinder egg advertisement, giving parents a choice. Therefore maybe just one colour scheme should be used, or more than two which aren't gendered colours.