08/02/17 - Colour Theory 2

- The different relations of colour decides how colour reacts with one another.

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.

Studio Brief 02 - Study Task 06 - Idea Generation

01/02/17 - Colour Theory 1

- Ask question within your practice, don't take colour for granted, colour isn't all what it seems, it is subjective.
- Colour is dependant on what is around it.
- There is an infinite gradient of hues, values and shades.
- A range of complex and changeable mediums.

- Physical, Physiological, Psychological

- Black retains colour and absorbs light.

Rods - Grey, black, white

Cones - Perceive colour
- 3 types of cones,
- Red/orange
- green
- blue and violet

- Yellow doesn't actually exist, the only colours we actually see are red, green and blue.

- Joesf Albers

- Johannes Itten

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.

11/01/17 - Consumerism

Century of the Self - Adam Curtis
US Consumerism
Mechanism of keeping us controlled
Freud - Psychoanalysis
- We're violent animalistic creatures
- Constantly repressed
- Pleasure principle, we are only momentarily happy
- Conscious  desire, conscious mind.
- Ingenious
- Incompatible

- Torches of Freedom, Edward Bernays, Smoking became an act of feminism, shows the importance of Public Relations.

- Giving products an individual identity
- More loveable, more human
- Selling things on gender and people's aspirations
- Something to be envied.
- makes you realise your ambitions.

- Society based on needs to a society that manufactures people's desires.
- Marketing hidden needs.
- 'The Hidden Persuaders.'

- Emotional security, reassurance, gratification, creative outlets, love objects, a sense of power.

- People are too easily controlled
- Doesn't just apply to products but to the organization of society.

Studio Brief 02 - Study Task 05 - Research

Studio Brief 02 - Study Task 04 - Defining the Brief

Study Task 03 - Visual Analysis Images

• The colours chosen are primary colours, keeping it simple, using bright vivid colours, they are also colours used within the Portuguese flag. Uses bright colours and shiny paper, creating simple things with a deeper meaning and reasoning behind. Created in response to Experimenta 2009 in Lisbon, set from a brief called Timeless. 
• - Which was all about using less, “Less is better”. Idea of creating new concepts, using sustainable design strategies and reducing consumption. The type is a metal stencil found based on vernacular letterforms found in Lisbon. Using existing materials, recycling, similar ideas to the retro brands, using what’s already there. The meaning behind the posters were to focus on cultural, local issues, protesting against advertising and consumerism. 
• Although it was produced on photoshop initially and then turned from a digital copy into analog from of a screen print. Two colours, working within boundaries, respect for culture and people. geography of the place. Contextually at that time going through a recession and hard time, people were receiving and gaining less, therefore wanted to turn round to a positive approach, less is more. 
• New media theory - using less, using what we already have not keep creating and buying new things, using old techniques and re using materials. Reusing logos e.g retro brands. Within a capital city, politically active, protests, here commodities and consumerism is thriving, need to take a step back and realise what we already have and appreciate it. Chance and exploration is a bigger part of the design process. Audience was aimed at local people, that’s why it was translated into two languages. Integrity of making work by hand you cans till use technology with an analog mindset. Computers don’t have soul or any human quality - fingerprint - Fridge image on the door. 

- “Act local and think stencil’.

• The print project 
• - reclaiming printing presses, old techniques, better quality, using what we already had instead of using modern technology. 

- The Print Project set up no fly posters as an outrage against advertising and consumerism.

- Most have all been letterpresses and screen printed.

• When they asked the likes of sagmeister to do one, they just did it on a computer, and you could tell that the ones which used analogue techniques looked better. 
• The creators believed that fly posters were a window into another world. 

• The rebrand has been two years in the offing and was partly triggered by the new membership offer.
• North has led the rebrand by creating a modernised version of the 1968 cloverleaf logo, which has been designed as a visual reminder of the company’s roots.
• It has been redrawn from archive material and a new colour scheme has been introduced to enhance the original 1968 Co-op colours, while a new typeface has been introduced to work across all print, digital and in-store touch points.

• With the new membership offer our own brand products become more important than ever and this new look brings a simplicity and helps them stand out more.

• The rebrand marks the announcement of changes that put membership at the heart of the organisation. From September, Co-op members will receive a 5% reward for any purchases they make of Co-op own brand products and services, which will be paid into a membership account. Members can then spend what they save in any Co-op business whenever they want.