Studio Brief 02 - Study Task 07 - Feedback

Prototype 01 Feedback -

- Producing the piece using letterpress would be a time consuming process.
- Instead create the design digitally, however do not use both analogue and digital. Only one method should be used to exaggerate the process and disadvantages and advantages of each.
- The piece would be of interest as both an educational piece and art piece.
- The serif font is the best choice, as it reflects the historic use of letterpress best and looks the most authentic.
- The stock and material used may also be time consuming to curate the design together each time, only a few would be able to be made. Therefore maybe a longer, thinner paper would be better off to be used, or a different type of book bind such as saddle stitch.

Prototype 02 Feedback -

- The typeface is too formal, and maybe a sans serif would be better off to be used in this case, therefore it would counteract and contrast against the process of letterpress.
- A concertina book may also be better as a zine rather than a flip book or saddle stitch book; therefore it can be spread out and used as an art piece or poster in itself.
- Another idea from the feedback, was to use scraps of letterpress and curate a book using offcuts; therefore it would fit with the design decision of 'Less is More' much better.
- The colours of CMYK work well also, as they are the colours related to print and also are the only inks available in the letterpress room, and they work well together.

Prototype 03 Feedback -


- This idea from feedback was the most successful, as it had a purpose as well as existing as an art piece, they felt that more people would be interested in this piece rather than the others.
- The colours were said to be changed to CMYK, similar to the previous prototype, as this works better than the pastel colours. Also the cards should definitely be letter pressed to keep the authenticity of the process.
- The typeface should be kept as Times New Roman, as this is the most authentic typeface choice.
- In a crit it was said that the cards should be a set of 3, therefore three quotes needed to be allocated, 'Mind your P's and Q's', 'Uppercase and Lowercase' and 'Kerning and Leading' were the most appropriate choices, as these related to both analogue and digital techniques today. It focuses on how analogue techniques have informed digital.