Essay: Study Task 01 - Research Question

To what extent does design help with child development?

To what extent is children's branding aimed at parents?

How is children's branding  related to their development?

To what extent does colour in design affect children's development/ideas? - (pink/blue etc.)

To what extent does colour in branding affect children's development/ideas?

To what extent do gender stereotypes still exist and impact within children's advertsing?

https://link.springer.com/article/10.1007%2Fs11199-012-0177-8


Bakir, A., Blodgett, J. G., & Rose, G. M. (2008). Children’s responses to gender-role stereotyped advertisements. Journal of Advertising Research, 48, 255–266. 

The doll experiment

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Bridges, J. (1993). Pink or blue: Gender-stereotypic perceptions of infants as conveyed by birth congratulations cards. Psychology of Women Quarterly, 17, 193–205. doi:10.1111/j.1471-6402.1993.tb00444.
Caldera, Y. M., Huston, A. C., & O’Brien, M. (1989). Social interactions and play patterns of parents and toddlers with feminine, masculine, and neutral toys. Child Development, 60, 70–76. doi:10.2307/1131072.PubMedCrossRefGoogle Scholar
Testosterone  and toy referencersNature socialisationSimon Webb  how to be a boy