The initial outline of the brief was to create a set of prints using analogue techniques; specifically, letterpress. The content for the design of the prints was to be taken from research into how analogue techniques have formed the digital tools and terminology that is used today. This explicitly relates to the opinion of Anthony Burrill, when asked in ‘Smashing Magazine’ how he felt about the influx of digital design he stated ‘I think it’s about using the best things from each medium really.’ (Zevelakis S, 2014).
The prints were directed to be sold at Leeds Print Fair and therefore were aimed to a very specific and niche target audience. This has been achieved, as the prints would only be understood and valuable to those who appreciate and know about the analogue process of Letterpress. Which reiterates that fact that that niche audience, have these techniques as a pastime and hobby; as discussed previously; Angharad states in a Creative Bloq article that these techniques are ‘driven by a love of craft and materials’ (Angharad, 2013).
In conclusion, producing these outcomes confirmed that the use of analogue techniques is to be left as a hobby and to small suppliers. They are attractive to a very niche market and the techniques themselves, although rewarding, are very laborious and if these techniques are to be used, they are best used alongside digital techniques, which is the most appropriate for today’s mass market and analogue processes should be left for specialised businesses and unique, one-off prints.
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