22/03/17 - Semiotics

- The science of studying signs.
- Ferdinand de Saussure
- Structuralism
- Study of signs
- Individual communicative gestures.
- Signifier and signifies between a sender and receiver.

- Denotation- Literal meaning
Connotation - cultural association
- A code is a system of symbols or signs.
- Codes are found in all forms of cultural practice.
- Learn and understand these codes.

- Codes rely on shared knowledge.
- Paradigm - set of choices
Syntagns - Relationship to which message and signs are combined.

15/03/17 - Postmodernism

- Opposite to modernism
- Modernism stood for;
Innovative, experimentation, individuality, progress, purity, originality, seriousness.
- Postmodernism stood for;
Exhaustion, Pluralism, pessimism, disillusionment, reaction against modernity, late capitalism.
- 15th July 3:32PM, 1972, modernism dies according to Charles Jencks. After the demolition of the Pruitte Igore.

- Criticising cultural authority.
- No more rules
- Park Hill flats in Sheffield.
- Guggenheim Museum.

- Roy Litchensutein
- Andy Warhol
- Jackson Pollock

- Fusion
- About resampling and recycling.
- The Memphis group was founded in 1981.

08/03/17 - Modernism and Design

- Emerges from subjective responses

- Anti Historian approach
- Truth to materials
- Form follows function
- Embraces new technology
- It's international
- It is neutral and universal
- Timeless
- Bringing the world together under modernism values.
- The idea of concrete and high rise buildings, how far has modernism worked out?
- revolution to the left, women became more important.
- Women were seen as constructivists just as much as men.

- There were different vocabularies of styles, in the art and design education about people coming together, using materials to create functional items and materials, stripping everything back.

22/02/17 - Modernity and Modernism

08/02/17 - Colour Theory 2

- The different relations of colour decides how colour reacts with one another.

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.

Studio Brief 02 - Study Task 06 - Idea Generation

01/02/17 - Colour Theory 1

- Ask question within your practice, don't take colour for granted, colour isn't all what it seems, it is subjective.
- Colour is dependant on what is around it.
- There is an infinite gradient of hues, values and shades.
- A range of complex and changeable mediums.

- Physical, Physiological, Psychological

- Black retains colour and absorbs light.

Rods - Grey, black, white

Cones - Perceive colour
- 3 types of cones,
- Red/orange
- green
- blue and violet

- Yellow doesn't actually exist, the only colours we actually see are red, green and blue.

- Joesf Albers

- Johannes Itten

- Pigment comes from the idea of mixing physical mediums of paint.
- RGB related to light.
- CMYK relates to pigment.

- Subtractive and additive two types of colour froms.
- Chromatic value, Luminance, Tint
- White, Tonal Value, Saturation

- Pantone makes colour global.