CoP - Research - Gamification

• Gamification is not about creating something new. 
• It is about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging.
• Gamification is the process of taking something that already exists and integrating game mechanics into it to motivate participation, engagement, and loyalty.
• Gamification is the application of game-design elements and game principles in non-game contexts.