Jenny Brewer it’s nice that.
There is a purity to mid century design that comes from it’s simplicity.
Less sophisticated manufacturing.
The advancements in design led technology means we can create anything, but just because we can doesn’t mean we should. - Dan Witchell, Futurebrand
We crave simplicity.
design from the 60s and 70s produced some beautiful examples.
Resrticitons in technology played a part. - Stephen Gilmore, North
With pre digital processes forcing a greater economy of form, to try and do more with less.
Graphic design was a more specialised craft, which afforded the designer more time and respect.
Return to simplicity and stripping back of clutter. - Michael Johnson, Johnson banks
Wonderful opportunity for radical, contemporary identity design. the faster technology changes the more opportunities for expression there are. - Tony Brook, Spin
‘What we had before was stronger and who we were back then was better.
Design has always been a reflection on the past and looking to improve things for the future.
Interested in the ideals of 50s and 60s design, the power design had to change the world.
These design characteristic of economy, simplicity and the use of new technology are more relevant than ever. - Tim Williams, DesignStudio
creative Bloq -
Driven by a love of craft and materials
Whilst technology may seem at odds with handmade crafts the evolution of both share a trajectory.
Mass produced, machine made and digitally crafted work have given up some ground to the imperfect, tactile and subjective nature qualities of handmade design.
Alienating aspects of technology.
technology places control and ingenuity back into the hands if the individual.
Analgoue techniques are noe a common sight in branding and advertising.
Theu have become big business with the recession bringing out the make do and mend spirit.
Although they are a pastime, more to do with heritage, sustainability, qualities abundant in the craftsmanshipp of handmade design.
Sagmeister - Machine made made sense in the 1920s in order to reflect the cultural climate.
More human, subjective approach is the more effective way to communicate.
The digitalisation of design revolutionised graphics in the 90s.
Manual craft is supplanted more and more by digital techniques.
The digitalisation of design has affected aesthetic development.
Anthony Burrill - It doesn't seem satisfying making things on screen anymore. Handmade it=ntrigues people.
How can you design anything without knowing how it is produced.
]more control.
forcing new ways to integrate manual and digital methods.
use the computer to assist and translate.
precesnse of handmade elements in digital context
Can be achieved in minutes on the computer.
A sense of honesty in the handmade process.
Handmade elements set up a relationship with the viewer.
Computer related image is mystical and abstract, handmade is closeness to reality means the audience is able to relate to images quickly.
can adapt and imprive almost everything mass produced.
making by hand isn’t just about archaic tools and materials.
Bringing handmade into there and now
It isn’t about nostalgia or making things look old, still looks contemporary.
The areas where digital and analogue intersect that are the most experimental and innovative.
Digital design can create cheats and illusions no substitute for the quality of the end product.
About an ethical way of working.
the handmade in design is bound up with wider cultural changes relating to consumption.
We are rediscovering our hands as tools and making us active participants in designing the future.
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