The earliest from of visual communication can be found in the Lascaux caves in France, which were mark makings from prehistoric times, it is the earliest survival of human image making.
Seems to be forms of communication to a higher power, almost a feel of a spiritual and spectral communications.
Discussion of the fact that art institutions of galleries, museums, universities have an authority over us and force us to feel and act a certain way when looking at images and paintings, because we feel we have to convey these emotions.
Galleries and Museums have similarities to Churches and places of religious interest; as we take a pilgrimage or a journey to view them and look at them.
Another discussion is the 21st century take on viewing art and images; it has turned into a mass culture of smartphones and if we haven't documented what we have seen then we haven't done it. If it isn't documented then it doesn't exist. An example of this is the Mona Lisa in the Louvre.
Capitalism has turned art into mass consumerism, paintings and art can be bought and seen everywhere, it degrades art, have they lost their value? Institutions have created this power of visual communication and turned it into a money-making market.
Idea of Graffiti and resampling art, with the likes of Banksy, once graffiti is out into a gallery it becomes something else; something of a higher power.
Government's use of visual communication turns the visual image into a weapon, or propaganda.
Art is used as a weapon against art.
The people of the world use art to speak or get a message across to those in higher power.
Branding- Everything can be branded these days, universities have become commercialised and are now in competition, trying to 'sell' themselves, same with cities.
Advertising is used to boast, tell us that we can never have that perfect family or perfect lifestyle, yet even though they are diminishing us and putting us down, we still buy into these corporations.
The idea of photography, specifically war photography can cause organisations and higher powers to reconsider their decisions. The idea that photography can immortalise people - moments before their death.
Conclusion - Art, Images and overall visual image is becoming more institutionalised and commercialised. Art institutions seem to have authority over us, Governments using artistic image as a weapon. We can't have our own feelings towards art a much as we used to, art isn't as unique or rare as it used to be. Art is being used for many wrong reasons. However image represents revolution and changing times, it is underestimated how much impact a mark, painting, image, photograph can have in this day and age.
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