Tuesday, 18 October 2016

Study Task 01 Research - Fingerprint, Chen Design Associates, 2006

Are we really producing better work because of technology and computers?
Handmade elements can activate a surface and install passion and energy into a piece. 
It can reassure the client that human understanding is the foundation of the message. 
if you were a graphic designer before 1980, you created all your work by hand. Working together to produce a piece of purposeful art. Brought a mix of intellectual and physical challenges.
The intense focus on technology can cloud creative focus.  
Find ways to work within the computers capabilities rather than your own.
‘I was using my hands again which was really liberating’
I wanted to leave her something I had made with my own hands. 
Need to create an image that reveals something about the artist as well as engaging the viewer. 

Letterforms created by the hand communicate directly to the reader on a personal level.
Wanted to create an object that would be cherished more than simply another CD.
Handmade elects and processes add something more interesting and personal to the world of mass consumerism. Scrapes everything back to basics. Makes things stand out in the world we live in, in a sea of ubiquitous packaging/design.
It creates the possibility to create a new different complete look very time.
Create casual and informal products.
OpenType technology - Randomly change letterform in a document. therefore they will be different each time it’s printed.
There is a profound beauty in all things handmade, due to their irregularity. 
Ed Fella, Lawrence Weiner, Paula Scher, Cy Twokmbly, Philip Guston.
How we express who we are, our human imprint. Debbie Millman.

Raw and unpolished. Inspiring. Encourage teens and children to express themselves. 
Combing handcrafted and mechanical sharp edges. Simple and laborious all at once. 
Nostalgia, incorporate sparks of reality into your designs. 
When work is handmade m it has a clear and unique voice.
Our urge to use our hands is a reaction to technology, mass production, conformity and authority.
Hand written, hand drawn elements feel closer to the heart of the author, more personal, honest and genuine. 
The worth of handmade products is more - rarity, authenticity, humanness. 
Would a love letter have the same power if it was typed?
Direct and meaningful communication between artist and designers.
Designers seek that connection between people.
Through the use of our hands that we make our work felt. 

Visual layering represents the never-simple nature of life. 
Always try to reinvent so nothing goes to waste - similarly to the recent trend of companies returning to their old logos.  
When stuck or clueless about a design project, turn to the basics of handmade ideas.
Intent of collage is to create one image with multiple meanings - Vignelli’s idea of ambiguity.
Using stuff around us in general life, not making everything flat.
Choosing a font meant choosing a way to draw. 
Each living page to live on it’s own.
Design that has meaning, felt as well as read, touched as well as heard
To receive something made by hand shows value and intimacy. 

Think of all the handmade aspects used in making a film.
Get to do something you love, surrounded by the smell of ink, oil and glue. 
People will look at the detail. - Ross McDonald.

Handmade designs - limited edition, one of a kind. Personal touches create that intimacy that you find in a child’s drawing on a fridge door. 
Interactive experience. 
Makes craft and texture come alive, initing and engaging the reader. 

Hatch Show Print - Nashville 
Just because something is invented, doesn’t mean you have to buy one and use it. 
Handmade is the antithesis of digital design.
Fascinated with the engineering design process.  Jim Sherraden. 
Physical exertion of setting type, rewards of time intensive sweat and labour, show the benefits of human investment over the machine. 
Personal and cherished designs, imperfect an ultimately disposable.
Believable and honest interpretations. 
Fits budget, publicity needs and communication.
Explore opportunity and individuality. 

Embrace human element of design, it is essential o communicate mutual respect and understanding.

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