Practical: Vector Illustrations

Practical: Further Developments

Further developments starting to move away from using stereotypes and communicating a gender neutral approach and how children can identity with both parents be that son and mum, daughter and dad and vice versa. 

Practical: Advert Developments

The above designs develop the idea from the previous advert developments, however creating them in a much simpler form, using abstract block shapes and colour, which may attract children's and adults attention.

Practical: Response to Feedback

The below designs begin to focus more on the importance of identity and how children look to their parents how to act and this therefore helps build their own identity. Which came about as a bigger issue to focus on during feedback, also this reaches out to adults who will be the main buyer as the younger audience of these toys probably wouldn't take much notice. Looking more into how using stereotypes in a different way, directed at adults can help them to see how they are gender stereotyping their kids when they are stereotyped themselves. 

Using the same idea applying illustrations die to the overused nature of photographs which insinuate which gender should be playing with certain toys. It also overcomes the issue of ethics and safety, not having to take pictures of children to use within the design. Using gender neutral colour schemes which were selected from thorough research into previous advertisements, which includes all genders best. Using the words and design to focus  the adverts on the parents and how children look to their parents to see how they should or shouldn't act. These above designs take a more gender neutral approach showing the parents as equal which is true, and the idea that mums and dads both use the kitchen, therefore both boys and girls can too. Stepping further away from the idea of the gendered kitchens, of pink and gender neutral kitchen of red. 

The above designs use a strong use of typography and monochromatic colours, very gendered colours, or stereotypical gendered colours. To show parents how buying gendered packaging and toys that it affects their children as much as it would affect them. Using pink for mum, insinuating mums only use the kitchen, and then another advert insinuating the same for men and dads. The aim of the design is to make parents realise that what they buy and how they act has an impact upon their children.  

These developed designs still play on the idea of creating gender stereotypes for parents, to shock them, but this time it uses both pink and blue. Insinuating for both men and women and therefore for both girls and boys. The above designs contunie to show the choice that was evaluated in the essay such as the kinder egg advertisement, giving parents a choice. Therefore maybe just one colour scheme should be used, or more than two which aren't gendered colours. 

Practical: Concept 3

 The below images show designs using patterns for the packaging and advertisements. The use of shapes ensures there is no preference to genders and the colours used are successful in communicating a universal product. However feedback stated that the use of shapes within children’s design has been overused, therefore a more innovative solution was needed. 

Practical: Crit Feedback

• Think more about hw you can communicate to parents, as they have the buying power, as well as children, needs to target both audiences.
• Try not to focus too much on tv adverts as that isn't necessarily graphic design, focus more on promoting the project, applying communication skills.
• Look more at how kids identify with their parents to look at gender and how they should behave.
• Look at the different relationships, such as mum and son, father and daughter and vice versa. 

Practical - Concept 2

A range, using illustrations of all different jobs, helping children learn all valuable life skills. 

Practical: Development - Packaging

Practical: Development - Adverts

Practical: Concept 1

The design below came from research into exiting advertisements and packaging and what makes them to be stereotyping and targeting specific genders of children. One reoccurring method of advertising, specifically on packaging design for the likes of toys, was using photographs of children playing with the toys, which is insinuating who should be playing with it. Another important aspect which occurs a lot and which was discussed int he essay is the use of colour, restricting blue to boys and pink for girls. Therefore from research into existing adverts and packaging, it came to light that the most successful non-stereotyping of these used a colour scheme of mainly oranges, yellow, red and green as these colours are seen as non gender specific. 

The use of illustrations actually encourages kid's imaginations, just as how they are used in storybooks and within apps and tv programmes. It leaves the design open to any gender, specifically with the display of kitchen tools and utensils which everyone uses. It is also a core life skill, which was also something discussed within the essay, the fact that gendered toys do actually sometimes restrict kids from learning certain skills and reduces their abilities, such as with science, engineering toys with boys and family orientated toys within girls.