BA (hons) Graphic
Design
Context of
practice 2: Practical brief template
Name
|
Holly
O’Connor
|
Brief title
|
COP
Practical Development
|
Brief (outline the general aims of
the project)
|
To
design an advertising campaign for the campaign, ‘Let toys be Toys’. The
design will need to communicate how the stereotyping of children specifically
relating to their gender is affecting their development and future. It will
initially need to reach out and communicate to adults and parents, as these, through
research, are the main influencers. It will also need to reach out to toy
companies, retailers and designers to encourage them to make a change. Changing
the way people act will influence a change in the impact on children.
|
Background / considerations
|
-
Consider
in what context the advertisements will be situated in and seen.
-
What
the collaterals are going to be.
-
Use
of text or images, which will have the greater impact.
-
Consider
how best to reach out to adults and parents.
-
Production
Considerations, Materials, Stock, Printing Method, Format.
-
Content
Considerations, Quotes, Colours, Photography, Typography
-
Tone
of voice considerations, Use of humour, or serious tone.
|
Deliverables
|
-
A
series of posters. (To be placed in various contexts, e.g. Flyers, Bus
Stations, Billboards.)
-
Concept
for an advertisement to be shown on television.
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Promotional
Material e.g. business cards, social media, gifs etc.
|
Mandatory requirements (essential
requirements that must be followed)
|
-
Communicate
the negative aspects of gender stereotyping.
-
Must
include references to the different skills gained from boys/girl’s toys and
the impacts of this.
-
Consider
carefully which will be the most appropriate production methods.
|
Research: references to reading
(essay)
|
-
Let
Toys Be Toys, Website Contents, What they stand for, existing material.
-
Look
at existing advertising campaigns.
-
No
More Boys and Girls BBC Documentary, T Shirt Idea
-
Existing
issues and stereotyping within toy packaging.
-
Science/psychological
research behind how skills and brains develop.
-
Controversy
in Contemporary Advertising
|
Approaches to a product or product line
How you communicate who should use products
They can play with both
Posters -
producing advertising campaigns
Proposal
Number of apporaches
gendered approaches
look at both approaches
tea set
toddler kitchen
as appeal to all children
parents use a lot and take pride in it
a product - want to sell it to kids
boys and girls
cuttlery food and drink
family and parent structures
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