Studio Brief 02 - Study task 06 - Developments

Prototype 02 Development - 

The design has been experimented with a sans serif font ,instead, specifically Helvetica. It was also said to produce the purely using letterpress, to show you can achieve the same effects as letterpress, using digital techniques, just as if you were using analogue. The design has also been developed to use minimal colours, just those that are found in CMYK, as those are most suitable for analogue printing. 

This design has been chosen not to be the final outcome or idea, as the other idea, of greeting cards seem more appropriate and also more available and engaging to the audience that it is being aimed towards. This design can only really be used as a print or piece of artwork, whereas the other design has multiple functions and uses. This design in feedback was stated that it couldn’t really be seen as aesthetically pleasing. It also isn’t appropriate to make multiple pieces, as it isn’t really appropriate to printed using letterpress, and if it was made digitally it wouldn’t follow the concept. 

Prototype 03 Development - 

It was stated to use just black and white within the design, as it relates to the ‘Less is better’ theme of the research. However when developing the design, colour added another dimension and gave each card something different, rather than three of the same designs. It would still relate to the design concept, as recycled paper would be used and also the colours are still primary and the only ones that are available. The idea to use analogue techniques rather than digital was preferred as it gave it a more authentic, aesthetic look to them.  Also the serif typeface was preferred, as it worked alongside the historic technique of letterpress, which was what the concept was trying to communicate. 

This design was chosen to be developed for the final outcome. In the crit it was said that this was the best design idea and would be the most successful and popular within the print festival. The concept of the cards, showing how analogue informed digital, was said to have been portrayed in a subtle, clever way, which wasn’t too educational or informative, so it could still act as an art print on it’s own.