Below shows the final printed adverts, they were printed on glossy paper to make them look high end and represent the company well. The concept behind the advert was to explore the idea of everyday objects and parents having an impact on children's gender choices. The colours in the advert are gender neutral, straying away from blue and pink. The typeface used is arial rounded bold, which is a friendly and approachable typeface, it also goes alongside the lines and style of the illustration well.
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