Practical: Advert/Market Research

Pop - Art

• Boys and girls playing together.
• A range of colours used throughout the advert.
• Bright and vivid. 
• Girls and girls together. 
• Still quite pink heavy. 
• Boy not doing stereotypically boy image
• Quite gender neutral

Peppy Pups

•  Boys and girls playing with the same toy.
• Gender neutral colours used in branding. 
• The actual toys aren't gendered which is good.
• Although the end scene, boy has a blue top and bag, and girl has pink bag and shoes.  

 Lego

• Only ever show hans playing with the toys.
• Can't see if it's boys or girls.
• Assume it's boys playing with the toys. 
• Blues and reds heavy colours. 
• Noisy
• Lots of bangs, action, movement.

Shop kins - Happy Places

• Shows the dolls doing typically girl stereotypical activities. 
• Very pink and pastel colours.
• Shows hands playing with the dolls, but assume it's girls.

Puppy in My Pocket

• Pink, blue and green
• Just girls shown playing with the toys.
• Girls playing together.

 Lego

• Red, oranges, yellow
• Lots of comic book actions/movement
• Again just shows hands but it's insinuated that it's boys playing it.
• Loud music. 
• Strong typography

Play-doh

• Good mix of colours
• Boys and girls playing together
• Some pink, looks like a girls advert at the beginning. 
• Boy using the pink play doh. 
• Green, blue, orange, pink, purple ,blue
• Bright vivid colours
• No red, black, or harsh colours

Blo - Pens

•  Strong use of purple
• Boys and girls playing together
• Boys producing stereotypical boys image of car and pirate ship
• Girls doing pictures of butterflies.
• Lots of animal drawings which re gender neutral.
• Packaging for specialised products, are gendered however, the star wars uses reds and oranges with a picture of a boy, whereas the Disney one is mainly pink with a picture of a girl on the front. 

Disney Magazine 

 

• Gender neutral colours
• Green, red, yellow
• Boys and girls
• Mum reading the book, maybe viewed as a stereotypical role. 
• Animals, seen as a gender neutral theme. 

McDonalds

•  Similar gender neutral colours.
• Red, green and yellow.
• Strong brand colours and identity.
• Engages both boys and girls.
• Shows all relationships between children.
• Girl wearing tiara is the only gendered scene. 

Lego Friends

• Uses blue, purple and pink
• Not overly girly to begin with
• Shows boy doll doing housework

Paw Patrol

• Blues, greens, reds
• Only shows boy character
• Girl dog dressed in pink, seen as gendered
• Seen as mainly aimed towards boys.