After a discussion about the practical brief, it came to light that it needed to be changed and relate more closely to the essay and produce an advertising campaign for an existing product rather than an existing company/charity.
Therefore the brief needs to be altered to produce a campaign for a product line, which has been made by a company and they are looking for it to be advertised/packaged to be appropriate for a wider audience of both girls and boys.
The brief is about how you communicate who should use the product and how to make it interesting and engaging to both genders.
When researching and developing ideas, a number of approaches need to be looked at, both gendered and gender neutral designs so that each can be evaluated appropriately.
Products that can be advertised to both genders, such as tea sets, kitchen, cutlery food and drink which would appeal to ll children and is an everyday thing within their lives. This means also family and parent structures can be looked at and how these can determine children's views and the campaign itself.
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