Studio Brief 02 - Study task 06 - Developments

Prototype 02 Development - 

The design has been experimented with a sans serif font ,instead, specifically Helvetica. It was also said to produce the purely using letterpress, to show you can achieve the same effects as letterpress, using digital techniques, just as if you were using analogue. The design has also been developed to use minimal colours, just those that are found in CMYK, as those are most suitable for analogue printing. 

This design has been chosen not to be the final outcome or idea, as the other idea, of greeting cards seem more appropriate and also more available and engaging to the audience that it is being aimed towards. This design can only really be used as a print or piece of artwork, whereas the other design has multiple functions and uses. This design in feedback was stated that it couldn’t really be seen as aesthetically pleasing. It also isn’t appropriate to make multiple pieces, as it isn’t really appropriate to printed using letterpress, and if it was made digitally it wouldn’t follow the concept. 

Prototype 03 Development - 

It was stated to use just black and white within the design, as it relates to the ‘Less is better’ theme of the research. However when developing the design, colour added another dimension and gave each card something different, rather than three of the same designs. It would still relate to the design concept, as recycled paper would be used and also the colours are still primary and the only ones that are available. The idea to use analogue techniques rather than digital was preferred as it gave it a more authentic, aesthetic look to them.  Also the serif typeface was preferred, as it worked alongside the historic technique of letterpress, which was what the concept was trying to communicate. 

This design was chosen to be developed for the final outcome. In the crit it was said that this was the best design idea and would be the most successful and popular within the print festival. The concept of the cards, showing how analogue informed digital, was said to have been portrayed in a subtle, clever way, which wasn’t too educational or informative, so it could still act as an art print on it’s own. 

Studio Brief 02 - Study Task 05 - Prototypes

Prototype 01 -

The concept is to create a concertina booklet, which shows a continuing timeline along the back and front, about the history of letterpress, and the text within will be partially be created using the letterpress machine itself. Therefore as well as being informative it also becomes a piece of limited edition, authentic piece of art, which designers and other people who are interested in print would be willing to buy and collect. 

Prototype 02 - 

The concept is to create a zine, which complies together all different letterpress prints, in different colours and typefaces, even if the prints go wrong, they are still included, creating an authentic piece of artwork. The letterpress prints will be scanned and using different effects, creating new digital iterations, showing how analogue and digital processes can work together, whilst also being informative of the process.

Prototype 03 - 

To create a set of greeting cards to be sold at the print fair, which use letterpress techniques but also state the process, tools and terms associated with letterpress onto the front, or quotes from designers who use the technique themselves. Also maybe to include type, and printing puns, which can be produced in an aesthetically pleasing way. 

Proposal and Reflection Presentation - ISSUU

22/03/17 - Semiotics

- The science of studying signs.
- Ferdinand de Saussure
- Structuralism
- Study of signs
- Individual communicative gestures.
- Signifier and signifies between a sender and receiver.

- Denotation- Literal meaning
Connotation - cultural association
- A code is a system of symbols or signs.
- Codes are found in all forms of cultural practice.
- Learn and understand these codes.

- Codes rely on shared knowledge.
- Paradigm - set of choices
Syntagns - Relationship to which message and signs are combined.

15/03/17 - Postmodernism

- Opposite to modernism
- Modernism stood for;
Innovative, experimentation, individuality, progress, purity, originality, seriousness.
- Postmodernism stood for;
Exhaustion, Pluralism, pessimism, disillusionment, reaction against modernity, late capitalism.
- 15th July 3:32PM, 1972, modernism dies according to Charles Jencks. After the demolition of the Pruitte Igore.

- Criticising cultural authority.
- No more rules
- Park Hill flats in Sheffield.
- Guggenheim Museum.

- Roy Litchensutein
- Andy Warhol
- Jackson Pollock

- Fusion
- About resampling and recycling.
- The Memphis group was founded in 1981.

08/03/17 - Modernism and Design

- Emerges from subjective responses

- Anti Historian approach
- Truth to materials
- Form follows function
- Embraces new technology
- It's international
- It is neutral and universal
- Timeless
- Bringing the world together under modernism values.
- The idea of concrete and high rise buildings, how far has modernism worked out?
- revolution to the left, women became more important.
- Women were seen as constructivists just as much as men.

- There were different vocabularies of styles, in the art and design education about people coming together, using materials to create functional items and materials, stripping everything back.