- Not using photographs of children.
- Therefore the packaging doesn't insinuate or stereotype who should be playing.
- Illustration approach.
- Red, yellow, blue, green and orange.
- Looking at a more imaginative design.
- Using kitchen appliances.
- Food.
- Food from around the world.
- Jobs, it could be a chain of the brand.
- Showing skills of jobs that kids can learn.
- Not restricting what they can do or be.
